# Country image appraisal: More than just ticking boxes

> Research article (Journal of Business Research, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W2992249098](https://www.wikidata.org/wiki/openalex:W2992249098)  
**Source**: https://4ort.xyz/entity/country-image-appraisal-more-than-just-ticking-boxes