# Country Brand Equity: The Role of Image and Reputation

> Research article (BAR - Brazilian Administration Review, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3082323141](https://www.wikidata.org/wiki/openalex:W3082323141)  
**Source**: https://4ort.xyz/entity/country-brand-equity-the-role-of-image-and-reputation