# Cost-Effective Social Media Influencer Marketing

> Research article (INFORMS journal on computing, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4306924566](https://www.wikidata.org/wiki/openalex:W4306924566)  
**Source**: https://4ort.xyz/entity/cost-effective-social-media-influencer-marketing