# Corporate reputation and retail bank selection: the moderating role of brand image

> Research article (International Journal of Retail & Distribution Management, 2019) · cited 68× · AI/ML

**Wikidata**: [openalex:W2981547712](https://www.wikidata.org/wiki/openalex:W2981547712)  
**Source**: https://4ort.xyz/entity/corporate-reputation-and-retail-bank-selection-the-moderating-role-of-brand-image