# Corporate identity orientation and disorientation: A complexity theory perspective

> Research article (Journal of Business Research, 2019) · cited 39× · AI/ML

**Wikidata**: [openalex:W2995511929](https://www.wikidata.org/wiki/openalex:W2995511929)  
**Source**: https://4ort.xyz/entity/corporate-identity-orientation-and-disorientation-a-complexity-theory-perspective