# Corporate brand identity co-creation in business-to-business contexts

> Research article (Industrial Marketing Management, 2019) · cited 146× · AI/ML

**Wikidata**: [openalex:W2974428064](https://www.wikidata.org/wiki/openalex:W2974428064)  
**Source**: https://4ort.xyz/entity/corporate-brand-identity-co-creation-in-business-to-business-contexts