# Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes.

> 2014 doctoral thesis by Paula Arbouw at University of Canterbury

**Wikidata**: [Q112576272](https://www.wikidata.org/wiki/Q112576272)  
**Source**: https://4ort.xyz/entity/corporate-brand-coherency-examining-the-effects-of-the-advertising-congruence-antecedent-on-consumer-attitudes-


## References

1. [Source](http://hdl.handle.net/10092/9697)