# Coping with the relational paradoxes of outcome-based services

> Research article (Industrial Marketing Management, 2022) · cited 32× · AI/ML

**Wikidata**: [openalex:W4224234846](https://www.wikidata.org/wiki/openalex:W4224234846)  
**Source**: https://4ort.xyz/entity/coping-with-the-relational-paradoxes-of-outcome-based-services