# Coors Seltzer

> brand of hard seltzer

**Wikidata**: [Q104383910](https://www.wikidata.org/wiki/Q104383910)  
**Source**: https://4ort.xyz/entity/coors-seltzer

## Summary
Coors Seltzer is a brand of hard seltzer launched in 2020 by the Coors Brewing Company. It is part of the growing market of flavored alcoholic sparkling water beverages, marketed under the Coors name with a dedicated online presence and social media accounts.

## Key Facts
- Coors Seltzer is a brand of hard seltzer, a category of alcoholic sparkling water beverages.
- It was launched in 2020 by the Coors Brewing Company.
- The brand is owned and manufactured by Coors Brewing Company.
- Coors Seltzer has an official website at [https://www.coorsseltzer.com/](https://www.coorsseltzer.com/).
- The brand maintains verified social media accounts, including:
  - Twitter: [@CoorsSeltzerUS](https://twitter.com/CoorsSeltzerUS) (verified, launched February 26, 2020).
  - Instagram: [@coorsseltzer](https://www.instagram.com/coorsseltzer/).
  - Facebook: [@coorsseltzer](https://www.facebook.com/coorsseltzer/).
- The brand was officially referenced in a CNN article on October 10, 2020, regarding its launch.

## FAQs

**What is Coors Seltzer?**
Coors Seltzer is a hard seltzer brand introduced by Coors Brewing Company in 2020. It competes in the alcoholic sparkling water market, offering flavored, low-calorie alternatives to traditional beer and spirits.

**Who owns Coors Seltzer?**
Coors Seltzer is owned and manufactured by the Coors Brewing Company, a major player in the beverage industry.

**When was Coors Seltzer launched?**
The brand was launched in 2020, with its official Twitter account created on February 26, 2020, and media coverage appearing later that year.

**Where can I find Coors Seltzer online?**
Coors Seltzer has an official website ([coorsseltzer.com](https://www.coorsseltzer.com/)) and active social media profiles on Twitter, Instagram, and Facebook.

## Why It Matters
Coors Seltzer represents Coors Brewing Company’s entry into the rapidly expanding hard seltzer market, which has seen significant growth due to consumer demand for lighter, flavored alcoholic beverages. By leveraging the Coors brand name, the company aims to capture a share of this competitive segment, appealing to health-conscious drinkers and those seeking alternatives to traditional beer. Its launch reflects broader industry trends toward low-calorie, convenient, and flavor-diverse alcoholic options.

## Notable For
- Being a major brand extension by Coors Brewing Company into the hard seltzer category.
- Launching with a strong digital presence, including verified social media accounts.
- Entering a highly competitive market alongside established brands, signaling Coors’ adaptation to changing consumer preferences.

## Body

### **Overview and Classification**
Coors Seltzer is classified as a **hard seltzer**, a type of alcoholic beverage made from carbonated water, alcohol (often derived from fermented cane sugar), and natural or artificial flavorings. It falls under the broader category of **flavored malt beverages (FMBs)** but is distinct from traditional beer due to its lighter, often fruit-infused profile.

### **Ownership and Manufacturing**
The brand is wholly owned and produced by the **Coors Brewing Company**, a subsidiary of Molson Coors Beverage Company. Coors Brewing Company is a well-established name in the beer industry, and Coors Seltzer represents its strategic expansion into the seltzer market.

### **Launch and Timeline**
- **2020**: Coors Seltzer was officially launched, with its Twitter account (@CoorsSeltzerUS) created and verified on **February 26, 2020**.
- **October 10, 2020**: The brand was featured in a **CNN article** discussing its market entry, confirming its position as a new competitor in the hard seltzer space.

### **Digital Presence and Marketing**
Coors Seltzer maintains an active online presence to engage with consumers:
- **Website**: [https://www.coorsseltzer.com/](https://www.coorsseltzer.com/) serves as the brand’s official hub for product information and promotions.
- **Social Media**:
  - **Twitter**: [@CoorsSeltzerUS](https://twitter.com/CoorsSeltzerUS) (verified, active since 2020).
  - **Instagram**: [@coorsseltzer](https://www.instagram.com/coorsseltzer/).
  - **Facebook**: [@coorsseltzer](https://www.facebook.com/coorsseltzer/).

These platforms are used for marketing campaigns, consumer engagement, and product updates.

### **Market Context**
The launch of Coors Seltzer aligns with the **rise of hard seltzers** in the alcoholic beverage industry, driven by consumer demand for:
- Lower-calorie alternatives to beer and cocktails.
- Convenient, ready-to-drink options.
- A variety of fruit flavors and refreshing profiles.

By entering this market, Coors Brewing Company aims to diversify its portfolio and attract younger, health-conscious drinkers.

### **Relationship to Coors Brewing Company**
As a subsidiary brand under Coors Brewing Company, Coors Seltzer benefits from:
- **Brand recognition**: Leveraging the Coors name for credibility and market penetration.
- **Distribution networks**: Utilizing Coors’ existing supply chains for widespread availability.
- **Marketing expertise**: Applying Coors’ experience in beverage promotion to a new product category.

### **Competitive Positioning**
Coors Seltzer competes with other major hard seltzer brands, including:
- **White Claw** (Mark Anthony Brands).
- **Truly Hard Seltzer** (Boston Beer Company).
- **Bud Light Seltzer** (Anheuser-Busch).

Its entry into the market reflects the industry’s shift toward innovation and adaptation to evolving consumer tastes.

## References

1. [Source](https://cnn.com/2020/10/10/business/coors-seltzer-launch/index.html)