# Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation

> Research article (Industrial Marketing Management, 2017) · cited 78× · AI/ML

**Wikidata**: [openalex:W2765590885](https://www.wikidata.org/wiki/openalex:W2765590885)  
**Source**: https://4ort.xyz/entity/cooperation-in-b2b-relationships-factors-that-influence-customers-perceptions-of-salesperson-cooperation