# Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage

> Research article (Production and Operations Management, 2022) · cited 23× · AI/ML

**Wikidata**: [openalex:W4206987746](https://www.wikidata.org/wiki/openalex:W4206987746)  
**Source**: https://4ort.xyz/entity/converting-free-users-to-paid-subscribers-in-the-saas-context-the-impact-of-marketing-touchpoints-message-content-and-us