# conversion funnel

> phrase, to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale;metaphor of a funnel

**Wikidata**: [Q5166474](https://www.wikidata.org/wiki/Q5166474)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Conversion_funnel)  
**Source**: https://4ort.xyz/entity/conversion-funnel