# Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making

> Research article (Journal of the Academy of Marketing Science, 2020) · cited 208× · AI/ML

**Wikidata**: [openalex:W3102980059](https://www.wikidata.org/wiki/openalex:W3102980059)  
**Source**: https://4ort.xyz/entity/conversational-robo-advisors-as-surrogates-of-trust-onboarding-experience-firm-perception-and-consumer-financial-decisio