# Converging on a New Theoretical Foundation for Selling

> Research article (Journal of Marketing, 2017) · cited 322× · AI/ML

**Wikidata**: [openalex:W2773381736](https://www.wikidata.org/wiki/openalex:W2773381736)  
**Source**: https://4ort.xyz/entity/converging-on-a-new-theoretical-foundation-for-selling