# Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers

> Research article (Electronic Commerce Research and Applications, 2015) · cited 32× · AI/ML

**Wikidata**: [openalex:W2466992792](https://www.wikidata.org/wiki/openalex:W2466992792)  
**Source**: https://4ort.xyz/entity/controlling-information-flow-in-online-information-seeking-the-moderating-effects-of-utilitarian-and-hedonic-consumers