# Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance

> Research article (Journal of Business Research, 2021) · cited 48× · AI/ML

**Wikidata**: [openalex:W3160140834](https://www.wikidata.org/wiki/openalex:W3160140834)  
**Source**: https://4ort.xyz/entity/continuous-techno-training-and-business-to-business-salesperson-success-how-boosting-techno-efficacy-enhances-sales-effo