# Contextual influences on marketing and consumerism: an East Asian perspective

> Research article (International Marketing Review, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3177390925](https://www.wikidata.org/wiki/openalex:W3177390925)  
**Source**: https://4ort.xyz/entity/contextual-influences-on-marketing-and-consumerism-an-east-asian-perspective