# Content Analysis of Social Media: A Grounded Theory Approach

> Research article (Journal of electronic commerce research, 2015) · cited 173× · AI/ML

**Wikidata**: [openalex:W411469361](https://www.wikidata.org/wiki/openalex:W411469361)  
**Source**: https://4ort.xyz/entity/content-analysis-of-social-media-a-grounded-theory-approach