# Consuming apart, together: the role of multiple identities in sustainable behaviour

> Research article (International Journal of Consumer Studies, 2015) · cited 29× · AI/ML

**Wikidata**: [openalex:W2210213055](https://www.wikidata.org/wiki/openalex:W2210213055)  
**Source**: https://4ort.xyz/entity/consuming-apart-together-the-role-of-multiple-identities-in-sustainable-behaviour