# Consumers’ Response to Format Characteristics in Native Advertising

> Research article (Journal of Advertising Research, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3091101229](https://www.wikidata.org/wiki/openalex:W3091101229)  
**Source**: https://4ort.xyz/entity/consumers-response-to-format-characteristics-in-native-advertising