# Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance

> Research article (Journal of Consumer Research, 2019) · cited 21× · AI/ML

**Wikidata**: [openalex:W2986164901](https://www.wikidata.org/wiki/openalex:W2986164901)  
**Source**: https://4ort.xyz/entity/consumers-make-different-inferences-and-choices-when-product-uncertainty-is-attributed-to-forgetting-rather-than-ignoran