# Consumers and Brands across the Globe: Research Synthesis and New Directions

> Research article (Journal of International Marketing, 2017) · cited 156× · AI/ML

**Wikidata**: [openalex:W2772749661](https://www.wikidata.org/wiki/openalex:W2772749661)  
**Source**: https://4ort.xyz/entity/consumers-and-brands-across-the-globe-research-synthesis-and-new-directions