# Consumers and Artificial Intelligence: An Experiential Perspective

> Research article (Journal of Marketing, 2020) · cited 981× · AI/ML

**Wikidata**: [openalex:W3081261125](https://www.wikidata.org/wiki/openalex:W3081261125)  
**Source**: https://4ort.xyz/entity/consumers-and-artificial-intelligence-an-experiential-perspective