# Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

> Research article (Journal of Fashion Marketing and Management, 2020) · cited 83× · AI/ML

**Wikidata**: [openalex:W3037756883](https://www.wikidata.org/wiki/openalex:W3037756883)  
**Source**: https://4ort.xyz/entity/consumers-adoption-of-ar-based-virtual-fitting-rooms-from-the-perspective-of-theory-of-interactive-media-effects