# Consumer value creation through WhatsApp use

> Research article (Academia Revista Latinoamericana de Administración, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2986635482](https://www.wikidata.org/wiki/openalex:W2986635482)  
**Source**: https://4ort.xyz/entity/consumer-value-creation-through-whatsapp-use