# Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective

> Research article (International Review on Public and Nonprofit Marketing, 2020) · cited 46× · AI/ML

**Wikidata**: [openalex:W2999138950](https://www.wikidata.org/wiki/openalex:W2999138950)  
**Source**: https://4ort.xyz/entity/consumer-skepticism-towards-cause-related-marketing-exploring-the-consumer-tendency-to-question-from-emerging-market-per