# Consumer segments in social commerce: A latent class approach

> Research article (Journal of Consumer Behaviour, 2016) · cited 39× · AI/ML

**Wikidata**: [openalex:W2564547897](https://www.wikidata.org/wiki/openalex:W2564547897)  
**Source**: https://4ort.xyz/entity/consumer-segments-in-social-commerce-a-latent-class-approach