# Consumer search: What can we learn from pre-purchase data?

> Research article (Journal of Retailing, 2024) · cited 32× · AI/ML

**Wikidata**: [openalex:W4392347521](https://www.wikidata.org/wiki/openalex:W4392347521)  
**Source**: https://4ort.xyz/entity/consumer-search-what-can-we-learn-from-pre-purchase-data