# Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

> Research article (Marketing Science, 2021) · cited 61× · AI/ML

**Wikidata**: [openalex:W3120557670](https://www.wikidata.org/wiki/openalex:W3120557670)  
**Source**: https://4ort.xyz/entity/consumer-search-and-purchase-an-empirical-investigation-of-retargeting-based-on-consumer-online-behaviors