# Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

> Research article (Journal of Consumer Behaviour, 2017) · cited 34× · AI/ML

**Wikidata**: [openalex:W2739015976](https://www.wikidata.org/wiki/openalex:W2739015976)  
**Source**: https://4ort.xyz/entity/consumer-response-to-brand-involved-in-food-safety-scandal-an-exploratory-study-based-on-a-recent-scandal-in-india