# Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level

> Research article (Journal of the Academy of Marketing Science, 2017) · cited 148× · AI/ML

**Wikidata**: [openalex:W2604289061](https://www.wikidata.org/wiki/openalex:W2604289061)  
**Source**: https://4ort.xyz/entity/consumer-reliance-on-intangible-versus-tangible-attributes-in-service-evaluation-the-role-of-construal-level