# Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents

> Research article (Electronic Commerce Research, 2024) · cited 35× · AI/ML

**Wikidata**: [openalex:W4391750863](https://www.wikidata.org/wiki/openalex:W4391750863)  
**Source**: https://4ort.xyz/entity/consumer-reactions-to-technology-in-retail-choice-uncertainty-and-reduced-perceived-control-in-decisions-assisted-by-rec