# Consumer Processual State of Confusion: Effects of colour similarity and brand familiarity

> 2018 doctoral thesis by Jinyoung Choi at University of Auckland

**Wikidata**: [Q112935945](https://www.wikidata.org/wiki/Q112935945)  
**Source**: https://4ort.xyz/entity/consumer-processual-state-of-confusion-effects-of-colour-similarity-and-brand-familiarity


## References

1. [Source](http://hdl.handle.net/2292/38976)