# Consumer privacy and the future of data-based innovation and marketing

> Research article (International Journal of Research in Marketing, 2020) · cited 199× · AI/ML

**Wikidata**: [openalex:W3124994188](https://www.wikidata.org/wiki/openalex:W3124994188)  
**Source**: https://4ort.xyz/entity/consumer-privacy-and-the-future-of-data-based-innovation-and-marketing