# Consumer preference for formal address and informal address from warm brands and competent brands

> Research article (Journal of Consumer Psychology, 2022) · cited 31× · AI/ML

**Wikidata**: [openalex:W4289170109](https://www.wikidata.org/wiki/openalex:W4289170109)  
**Source**: https://4ort.xyz/entity/consumer-preference-for-formal-address-and-informal-address-from-warm-brands-and-competent-brands