# Consumer power and choice deferral: The role of anticipated regret

> Research article (International Journal of Research in Marketing, 2017) · cited 32× · AI/ML

**Wikidata**: [openalex:W2757974637](https://www.wikidata.org/wiki/openalex:W2757974637)  
**Source**: https://4ort.xyz/entity/consumer-power-and-choice-deferral-the-role-of-anticipated-regret