# Consumer Motivations to Create Alternative Consumption Platforms

> Research article (Australasian Marketing Journal (AMJ), 2020) · cited 17× · AI/ML

**Wikidata**: [openalex:W3084090280](https://www.wikidata.org/wiki/openalex:W3084090280)  
**Source**: https://4ort.xyz/entity/consumer-motivations-to-create-alternative-consumption-platforms