# Consumer Maximization of Utilitarian and Informational Reinforcement: Comparing Two Utility Measures with Reference to Social Class

> Research article (The Behavior Analyst, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2760880496](https://www.wikidata.org/wiki/openalex:W2760880496)  
**Source**: https://4ort.xyz/entity/consumer-maximization-of-utilitarian-and-informational-reinforcement-comparing-two-utility-measures-with-reference-to-so