# Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

> Research article (Information & Management, 2018) · cited 56× · AI/ML

**Wikidata**: [openalex:W2795134709](https://www.wikidata.org/wiki/openalex:W2795134709)  
**Source**: https://4ort.xyz/entity/consumer-loyalty-toward-smartphone-brands-the-determining-roles-of-deliberate-inertia-and-cognitive-lock-in