# Consumer legitimacy: conceptualization and measurement scales

> Research article (Journal of Consumer Marketing, 2020) · cited 34× · AI/ML

**Wikidata**: [openalex:W3008022726](https://www.wikidata.org/wiki/openalex:W3008022726)  
**Source**: https://4ort.xyz/entity/consumer-legitimacy-conceptualization-and-measurement-scales