# Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models

> Research article (Industrial Marketing Management, 2020) · cited 27× · AI/ML

**Wikidata**: [openalex:W3084403004](https://www.wikidata.org/wiki/openalex:W3084403004)  
**Source**: https://4ort.xyz/entity/consumer-involvement-in-supply-networks-a-cubic-typology-of-c2b2c-and-c2b2b-business-models