# Consumer evaluation in new products: the perspective of situational strength

> Research article (European Journal of Marketing, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W1854319591](https://www.wikidata.org/wiki/openalex:W1854319591)  
**Source**: https://4ort.xyz/entity/consumer-evaluation-in-new-products-the-perspective-of-situational-strength