# Consumer engagement in social media: scale comparison analysis

> Research article (Journal of Product & Brand Management, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3004056041](https://www.wikidata.org/wiki/openalex:W3004056041)  
**Source**: https://4ort.xyz/entity/consumer-engagement-in-social-media-scale-comparison-analysis