# Consumer engagement in online brand communities: a social media perspective

> Research article (Journal of Product & Brand Management, 2015) · cited 1,173× · AI/ML

**Wikidata**: [openalex:W2139128015](https://www.wikidata.org/wiki/openalex:W2139128015)  
**Source**: https://4ort.xyz/entity/consumer-engagement-in-online-brand-communities-a-social-media-perspective