# Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

> Research article (Journal of Eastern European and Central Asian Research (JEECAR), 2021) · cited 18× · AI/ML

**Wikidata**: [openalex:W3170378953](https://www.wikidata.org/wiki/openalex:W3170378953)  
**Source**: https://4ort.xyz/entity/consumer-engagement-behavior-perspective-in-social-media-mediating-role-and-impact-on-brand-equity