# Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data

> Research article (European Management Journal, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4303644881](https://www.wikidata.org/wiki/openalex:W4303644881)  
**Source**: https://4ort.xyz/entity/consumer-decision-journey-mapping-with-real-time-longitudinal-online-and-offline-touchpoint-data