# Consumer cultural identity: local and global cultural identities and measurement implications

> Research article (International Marketing Review, 2019) · cited 71× · AI/ML

**Wikidata**: [openalex:W2953034561](https://www.wikidata.org/wiki/openalex:W2953034561)  
**Source**: https://4ort.xyz/entity/consumer-cultural-identity-local-and-global-cultural-identities-and-measurement-implications