# Consumer cross-channel behaviour: is it always planned?

> Research article (International Journal of Retail & Distribution Management, 2020) · cited 45× · AI/ML

**Wikidata**: [openalex:W3047111704](https://www.wikidata.org/wiki/openalex:W3047111704)  
**Source**: https://4ort.xyz/entity/consumer-cross-channel-behaviour-is-it-always-planned