# Consumer Co-creation of Digital Culture Products: Business Threat or New Opportunity?

> Research article (Journal of the Association for Information Systems, 2015) · cited 41× · AI/ML

**Wikidata**: [openalex:W1853722558](https://www.wikidata.org/wiki/openalex:W1853722558)  
**Source**: https://4ort.xyz/entity/consumer-co-creation-of-digital-culture-products-business-threat-or-new-opportunity