# Consumer centric antecedents to personal financial planning

> Research article (Journal of Consumer Marketing, 2019) · cited 47× · AI/ML

**Wikidata**: [openalex:W2956635898](https://www.wikidata.org/wiki/openalex:W2956635898)  
**Source**: https://4ort.xyz/entity/consumer-centric-antecedents-to-personal-financial-planning